The complete Refined Shortlist is preserved beside the niche economics, SoCal speed study, ten-market matrix, and partnership constraints. Spreadsheet rank is retained only as history. It does not determine the attack order.
The added data changes the first move. Foundation remains attractive, but the fastest balanced proof pair is now the combination with broad demand, immediate intent, short operating cycles, and agreement across the deeper research.
Electrical supplies year-round emergency and upgrade demand. Tree supplies lower-competition urgency, fast jobs, and visual content. Validate separate 100k-200k exclusive zones rather than selling the whole region.
Low organic competition, a 1-3 day project, strong visual proof, and the speed study's highest score. Use as the paid-plus-organic challenger if Electrical's live connected-conversation cost misses the gate.
Keep this as the first expansion after proof. Houston still scores 96 for Foundation and 98 for Tree, but Foundation's planned intent and trust cycle make it weaker for the first feedback loop.
These are the candidates that most affect the attack decision. Sheet estimates remain directional until Keyword Planner and GHL replace them.
| Candidate | Your shortlist | Other research | Decision | Reason |
|---|---|---|---|---|
| Electrician | 24K searches · $55 avg lead · Medium competition · mixed urgent/planned intent | Expanded model: #1 overall fit; emergency electrical was a speed candidate | Attack first | Best blend of demand, year-round need, upgrade upside, and partner economics. Validate paid cost carefully. |
| Tree Service | 16K · $60 avg lead · Low-Med · urgent/maintenance · 1-2 days | Top 12: #2; speed 85; Houston 98; strong storm/canopy fit | Attack first | Urgency and fast feedback offset the lower average ticket. |
| Garage Makeover / Epoxy | 11K · $70 avg lead · Low competition · $2K-$6K | SoCal speed 97; core city fit SoCal 90 / Phoenix 97; deeper model warns on urgency | Speed challenger | Excellent proof speed and content; discretionary intent prevents it from replacing the durable pair automatically. |
| Foundation Repair | 9K · $90 avg lead · Low-Med · planned · $3K-$15K | Top 12: #1; Houston 96 / DFW 98; deeper model requires larger territory | Expansion | Exceptional economics, but lower frequency and trust make it a second-wave market play. |
| Fence Installation | 14K · $60 avg lead · Low competition · $1.5K-$4K | Top 12: #3; DFW 97; speed 70 / sellability 96 | Validate next | Strong contractor market and dependable demand, but lower urgency and quote shopping slow proof. |
| Windows | 18K · $80 avg lead · Medium · Build First in initial sheet | Speed 38; deeper reports reject launch due national brands and connected-conversation cost | Defer | A clear source conflict. Strong demand does not overcome competition and cycle risk. |
The 12 core niches retain their original board economics and market scores. Where your sheet contains the same service, its SoCal values appear alongside them. Different scopes are not forced together: Door Replacement is not treated as Garage Door Repair.
| Core niche | Board action | Board ticket | Board lead | Board search / intent | Best scored market | Sheet match | Sheet ticket | Sheet lead low / avg / high | Sheet SoCal search | Sheet competition / intent |
|---|---|---|---|---|---|---|---|---|---|---|
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Differences are expected: the board values come from broader niche research, while the sheet values are SoCal-specific estimates and sometimes use a narrower service scope.
Every ranked row from your sheet, reordered by the current board bands rather than the historical spreadsheet rank. Ticket-to-lead is a screening proxy, not contractor ROI or delivery margin.
| Board band | Niche | Cluster | Ticket | Lead low / avg / high | Ticket ÷ avg lead | SoCal search est. | Project | Competition | Intent | Cross-source | Research detail |
|---|---|---|---|---|---|---|---|---|---|---|---|
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Decision bands are explicit editorial judgments using the current business constraints and all source streams. They are not generated from the spreadsheet rank.
Clusters reveal content and cross-sell leverage. Search estimates are summed only to compare the sheet's own clusters; overlapping keywords mean these are not unique lead totals.
All 18 source columns are retained. Historical ranks are shown here only for provenance and are not used elsewhere. Download the integrated CSV.
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These remain visible but are excluded from counts, cluster summaries, filters, and decisions until their fields are completed.
| Idea | Existing note / source | Status |
|---|
The ten-market matrix remains limited to the 12 niches that were actually scored. Shortlist-only ideas are not assigned invented market scores.
Your sheet shows useful demand and tickets. The speed and connected-conversation reports show expensive competition and long comparison cycles. V2 defers both rather than averaging the disagreement.
Epoxy is the fastest low-competition proof. Electrical has broader durable demand and higher service-line upside. V2 launches Electrical but keeps Epoxy as the explicit fallback test.
High ticket alone does not create a first proof loop. Foundation moves to expansion; ADU stays a parallel owned asset rather than consuming one of the two launch slots.
Validate the primary pair and challenger in parallel, but launch no more than two niches.
38 ranked rows, 3 incomplete ideas, 18 fields. SoCal-specific hypotheses and content angles.
Ticket, lead pricing, urgency, close rates, ROI proxy, and national launch sequence.
Ten broad metros and 120 niche-market scores. Directional market hypotheses.
SEO/PPC speed and contractor sellability. Useful but methodology is directional.
Two-niche cap, prepaid entry, exclusivity, GHL tracking, content, and conversion gate.